McCarthy Marketing
At McCarthy Marketing, I specialize in providing cutting-edge Paid Digital Marketing services tailored specifically for small to medium-sized businesses in the UK. I bring a wealth of experience and a proven track record of driving targeted traffic and maximizing ROI.
My agency goes beyond just managing PPC (pay-per-click) campaigns. I believe in a holistic approach that includes in-depth market research, competitor analysis, and continuous optimization to ensure your advertising budget is used effectively. By leveraging the latest tools and technologies, I create highly targeted ads that reach your ideal customers, enhance your brand visibility, and drive conversions. My commitment to transparency and communication ensures that you are always in the loop with detailed reports and insights into your campaign's performance.
Choosing McCarthy Marketing means partnering with a professional who is passionate about helping your business succeed. I pride myself on a client-centric approach, providing personalised support and strategic advice every step of the way. Whether you're looking to increase sales, generate leads, or build brand awareness, I have the expertise to make it happen. Let me help you navigate the complexities of digital marketing and achieve your business goals with my comprehensive PPC services.
Performance Highlights
Performance Highlight: Exceeded targets with a 63% increase in revenue YoY from a 33% increase in spend (25% increase in ROAS) through key optimisation projects, account hygiene clean-up and budget/forecast management.
Key Optimisation Projects: Led the text ad account restructure and implemented a tROAS bid strategy using SA360. Improved targeting (KW clean-up), ad relevance (sale ad copy testing), and aligned bidding with business goals.
Oversaw 47 different tests over the course of course of one year which were either cookie-based A/B campaign experiments or pre & post analyses across text ads and Shopping, examples including ad copy, landing page & audiences.
(Agency-side role)
Performance Highlight: Achieved an 11% revenue increase by restructuring the search-account, enhancing campaign efficiency and effectiveness, and optimizing the allocation of the €7M annual budget.
Key Optimisation Projects included SA360 ATB tROAS bid strategy testing & rollout, feed optimisation (improved titles, enhanced product type column and others) and DSA campaign restructure.
Planning & Optimisation Role: Managed PlayStation account's text ads and shopping campaigns across 25 markets with a team of 5 direct reports ensuring strategic planning, optimisation, and consistent communication.
(Agency-side role)
Performance Highlight: Increased conversion rates by 15% and reduced cost-per-acquisition by 10% through strategic campaign adjustments and continuous optimisation efforts.
Key Optimisation Projects: Implemented advanced audience segmentation, optimized ad creatives and bidding strategies, and streamlined reporting processes with automation. These efforts led to a 20% increase in engagement rates, 12% improvement in click-through rates, and enhanced efficiency in performance tracking.
(Agency-side role)